CANOPUS — Meta Ads That Turn Spend Into Revenue

Case studies

Three objectives. Three industries. Every number below is pulled straight from Ads Manager.

E-commerce · Conversions

Harclev Store — 13x return on a $2.5K budget

A multi-product e-commerce shop where every dollar of spend had to defend itself. I collapsed the funnel into one conversion campaign optimized for purchase events, tested creative against three audience signals, and set a kill rule at $3 per purchase. Creative refreshed every two weeks to fight fatigue.

13.07x

Return on ad spend

2,498

Purchases

$1.02

Cost per purchase

8.70%

CTR

$0.02

CPC

Real Estate · Lead Generation

Dubai off-plan property — 460+ investor leads at scale

Ongoing account for a Dubai property investment advisor selling off-plan projects — Palm Jumeirah, Jumeirah Golf Estates, Fahid Island, Hudayriyat. Lead form campaigns paired with always-on Instagram content promotion, targeted at UK and international investors. Best campaigns land leads from £8 each.

£14K+

Spend managed

3.3M

Impressions

460+

Property leads

£8

Lowest CPL

30K+

Clicks

Personal Brand · Engagement

UK founder & author — 3.1M impressions for a book launch

An established UK founder building a personal audience and launching a book. Founder content dies on stiff, polished creative — so I leaned into raw short-form vertical video with one-line hooks built to stop the thumb in the first second, refreshed every two weeks to keep the algorithm hungry.

160K+

Clicks driven

£17K+

Spend managed

3.1M

Impressions

112K

Profile visits @ 10p

5.72%

Peak CTR

Selected work

69 leads

UK agency — Advantage+ lead gen

£14.22 CPL, 1.93% CTR on £981 spend. Clean CPL benchmark before scale.

150 leads

SaaS POS — Egypt

9 days, under $1 per lead. WhatsApp & lead-form funnel for a B2B point-of-sale platform.

614 chats

Messaging campaign

Conversations started at $0.41 each — pipeline straight into the client's inbox.

How I work

No mystery, no jargon. The same system runs every account.

Audit & strategy

Audience research, pixel & event tracking check, and a plan tied to one money outcome.

Launch

Conversion-focused campaign setup — conversions, leads or engagement — with creative split-tested from day one.

Optimize daily

A/B testing, kill rules on losers, budget pushed to winners. Creative refreshed before fatigue hits.

Report clearly

ROAS, CPL, CTR, CPC — a daily view of what your money did, not a monthly PDF of excuses.

Behind CANOPUS

I'm the media buyer behind CANOPUS — specialized in paid acquisition and lead generation. I've managed campaigns across e-commerce, off-plan real estate, SaaS and personal brands, from £8 CPL lead machines to a 13x ROAS store.

I work in English, French and Arabic, which means your campaigns can speak to markets most media buyers can't touch.

Meta Certified Digital Marketing Associate

$40,000+ ad spend managed across 5 accounts

English · French · Arabic

Daily reporting on every account

Ad spend in. Revenue out. Nothing vague in between.

Hear it from me